Revision #50: Analytics & Reporting

mobieusKnow Analytics & Reporting History #50

Author

Patrick Bass

Submitted

May 26, 2026 10:36pm

Reviewed

May 26, 2026 10:36pm

Summary

Initial version

## Analytics & Reporting

+ ### Community Analytics

− There are 2 kinds of analytics on your tenant:

−

− 1. **Built-in community analytics.** Member counts, growth, engagement, content trends. Lives at `/admin/analytics`.

− 2. **External analytics injection.** GA4, GTM, Plausible, Fathom, PostHog, AdSense. Configured on `/admin/branding` Analytics tab.

−

− This page covers both.

−

− ---

−

− ## Community Analytics (built-in)

Access at `/admin/analytics`. Dashboard with:

- **Daily/Weekly/Monthly active users** (DAU/WAU/MAU)

+ - **Growth rates** — user signups over time

+ - **Engagement trends** — posts, replies, reactions per period

+ - **Top contributors** — most active members

+ - **Content breakdown** — threads vs replies vs files vs photos

− - **Growth rates.** User signups over time

− - **Engagement trends.** Posts, replies, reactions per period

− - **Top contributors.** Most active members

− - **Content breakdown.** Threads vs replies vs files vs photos

+ ### Search Analytics

− ---

−

− ## Search Analytics

Access at `/admin/search-analytics`. Reveals what members search for:

+ - **Total searches** — volume over time (24h, 7d, 30d, 90d)

+ - **Unique queries** — distinct search terms

+ - **Zero-result rate** — percentage of searches that found nothing (color-coded: green < 15%, amber < 30%, red > 30%)

+ - **Top queries** — most searched terms with average result count

+ - **Zero-result queries** — searches that returned nothing (content gap opportunities)

+ - **Searches by type** — breakdown across threads, posts, files, users

− - **Total searches.** Volume over time (24h, 7d, 30d, 90d)

− - **Unique queries.** Distinct search terms

− - **Zero-result rate.** Percentage of searches that return nothing

− - **Top queries.** Most-searched terms with click-through data

− - **Click-through map.** Which results members actually open

+ ### Credit Economy

− Use this to spot content gaps. If many members search for the same term and click nothing, you need more content on that topic.

+ Access at `/admin/economy`. Dashboard for the internal credit system:

− ---

+ - **Circulation** — total credits in the economy

+ - **Active accounts** — users with non-zero balances

+ - **Mean balance** — average credits per user

+ - **Gini coefficient** — wealth inequality (0 = equal, 1 = concentrated)

+ - **Earn/sink breakdown** — where credits come from and where they go (30-day charts)

+ - **Monthly flow** — earned vs spent per month with net

+ - **Top earners** — ranked list (7 days)

+ - **Anomaly flags** — users earning 5x the median (potential abuse)

− ## External Analytics (provider injection)

+ ### Server Boosts

− Configure on `/admin/branding`, Analytics tab. Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required.

+ Access at `/admin/boosts`. Monthly bill credit tracking:

− For the full deep-dive (formats, self-hosted options, CSP, validation), see [Analytics Tab](/know/admin-branding-analytics).

+ - **Active boosts** — total and per-user

+ - **Monthly bill credit** — 80% of boost revenue credited to your invoice

+ - **Booster list** — who is boosting, tier, status, dates

− Supported providers:

−

− | Provider | ID format |

− |---|---|

− | GA4 | `G-XXXXXXXXXX` |

− | GTM | `GTM-XXXXXXX` (plus noscript body fallback) |

− | Plausible | Your domain |

− | Fathom | 8-character site ID |

− | PostHog | Project API key plus optional self-hosted host URL |

− | AdSense | `ca-pub-XXXXXXXXXXXXXXXX` |

−

− ---

−

− ## Export

−

− Community Analytics and Search Analytics are dashboard views you read on screen. For CSV exports, the platform provides:

−

− - **Members** — `/admin/users/export`

− - **Economy / credits** — `/admin/economy/export`

− - **Audit log** — `/admin/audit/export`

−

− External provider data lives in your provider's console. Export from there.

−

− ---

−

− ## Audit log

−

− Every admin action that writes to your tenant lives in the audit log at `/admin/audit`. Filter by actor, by action type, by time range. Export it as CSV from `/admin/audit/export`.

−

− ---

−

− ## Access

−

− `/admin/analytics`, `/admin/search-analytics`, and `/admin/audit` require Tenant Admin role or higher. The Analytics tab on Branding is a Super Admin surface.

−

Analytics & Reporting

Community Analytics

Access at /admin/analytics. Dashboard with:

Daily/Weekly/Monthly active users (DAU/WAU/MAU)
Growth rates — user signups over time
Engagement trends — posts, replies, reactions per period
Top contributors — most active members
Content breakdown — threads vs replies vs files vs photos

Search Analytics

Access at /admin/search-analytics. Reveals what members search for:

Total searches — volume over time (24h, 7d, 30d, 90d)
Unique queries — distinct search terms
Zero-result rate — percentage of searches that found nothing (color-coded: green < 15%, amber < 30%, red > 30%)
Top queries — most searched terms with average result count
Zero-result queries — searches that returned nothing (content gap opportunities)
Searches by type — breakdown across threads, posts, files, users

Credit Economy

Access at /admin/economy. Dashboard for the internal credit system:

Circulation — total credits in the economy
Active accounts — users with non-zero balances
Mean balance — average credits per user
Gini coefficient — wealth inequality (0 = equal, 1 = concentrated)
Earn/sink breakdown — where credits come from and where they go (30-day charts)
Monthly flow — earned vs spent per month with net
Top earners — ranked list (7 days)
Anomaly flags — users earning 5x the median (potential abuse)

Server Boosts

Access at /admin/boosts. Monthly bill credit tracking:

Active boosts — total and per-user
Monthly bill credit — 80% of boost revenue credited to your invoice
Booster list — who is boosting, tier, status, dates

## Analytics & Reporting

### Community Analytics

Access at `/admin/analytics`. Dashboard with:

- **Daily/Weekly/Monthly active users** (DAU/WAU/MAU)
- **Growth rates** — user signups over time
- **Engagement trends** — posts, replies, reactions per period
- **Top contributors** — most active members
- **Content breakdown** — threads vs replies vs files vs photos

### Search Analytics

Access at `/admin/search-analytics`. Reveals what members search for:

- **Total searches** — volume over time (24h, 7d, 30d, 90d)
- **Unique queries** — distinct search terms
- **Zero-result rate** — percentage of searches that found nothing (color-coded: green < 15%, amber < 30%, red > 30%)
- **Top queries** — most searched terms with average result count
- **Zero-result queries** — searches that returned nothing (content gap opportunities)
- **Searches by type** — breakdown across threads, posts, files, users

### Credit Economy

Access at `/admin/economy`. Dashboard for the internal credit system:

- **Circulation** — total credits in the economy
- **Active accounts** — users with non-zero balances
- **Mean balance** — average credits per user
- **Gini coefficient** — wealth inequality (0 = equal, 1 = concentrated)
- **Earn/sink breakdown** — where credits come from and where they go (30-day charts)
- **Monthly flow** — earned vs spent per month with net
- **Top earners** — ranked list (7 days)
- **Anomaly flags** — users earning 5x the median (potential abuse)

### Server Boosts

Access at `/admin/boosts`. Monthly bill credit tracking:

- **Active boosts** — total and per-user
- **Monthly bill credit** — 80% of boost revenue credited to your invoice
- **Booster list** — who is boosting, tier, status, dates