Analytics & Reporting

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#analytics #reporting #ga4 #gtm #plausible #fathom #posthog #reference

Analytics & Reporting

There are 2 kinds of analytics on your tenant:

  1. Built-in community analytics. Member counts, growth, engagement, content trends. Lives at /admin/analytics.
  2. External analytics injection. GA4, GTM, Plausible, Fathom, PostHog, AdSense. Configured on /admin/branding Analytics tab.

This page covers both.

Community Analytics (built-in)

Access at /admin/analytics. Dashboard with:

  • Daily/Weekly/Monthly active users (DAU/WAU/MAU)
  • Growth rates. User signups over time
  • Engagement trends. Posts, replies, reactions per period
  • Top contributors. Most active members
  • Content breakdown. Threads vs replies vs files vs photos

Search Analytics

Access at /admin/search-analytics. Reveals what members search for:

  • Total searches. Volume over time (24h, 7d, 30d, 90d)
  • Unique queries. Distinct search terms
  • Zero-result rate. Percentage of searches that return nothing
  • Top queries. Most-searched terms with click-through data
  • Click-through map. Which results members actually open

Use this to spot content gaps. If many members search for the same term and click nothing, you need more content on that topic.

External Analytics (provider injection)

Configure on /admin/branding, Analytics tab. Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required.

For the full deep-dive (formats, self-hosted options, CSP, validation), see Analytics Tab.

Supported providers:

Provider ID format
GA4 G-XXXXXXXXXX
GTM GTM-XXXXXXX (plus noscript body fallback)
Plausible Your domain
Fathom 8-character site ID
PostHog Project API key plus optional self-hosted host URL
AdSense ca-pub-XXXXXXXXXXXXXXXX

Export

Community Analytics and Search Analytics are dashboard views you read on screen. For CSV exports, the platform provides:

  • Members at /admin/users/export
  • Economy / credits at /admin/economy/export
  • Audit log at /admin/audit/export

External provider data lives in your provider's console. Export from there.

Audit log

Every admin action that writes to your tenant lives in the audit log at /admin/audit. Filter by actor, by action type, by time range. Export it as CSV from /admin/audit/export.

Access

/admin/analytics, /admin/search-analytics, and /admin/audit require Tenant Admin role or higher. The Analytics tab on Branding is a Super Admin surface.

Contributors:
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