Analytics & Reporting
There are 2 kinds of analytics on your tenant:
- Built-in community analytics. Member counts, growth, engagement, content trends. Lives at
/admin/analytics. - External analytics injection. GA4, GTM, Plausible, Fathom, PostHog, AdSense. Configured on
/admin/brandingAnalytics tab.
This page covers both.
Community Analytics (built-in)
Access at /admin/analytics. Dashboard with:
- Daily/Weekly/Monthly active users (DAU/WAU/MAU)
- Growth rates. User signups over time
- Engagement trends. Posts, replies, reactions per period
- Top contributors. Most active members
- Content breakdown. Threads vs replies vs files vs photos
Search Analytics
Access at /admin/search-analytics. Reveals what members search for:
- Total searches. Volume over time (24h, 7d, 30d, 90d)
- Unique queries. Distinct search terms
- Zero-result rate. Percentage of searches that return nothing
- Top queries. Most-searched terms with click-through data
- Click-through map. Which results members actually open
Use this to spot content gaps. If many members search for the same term and click nothing, you need more content on that topic.
External Analytics (provider injection)
Configure on /admin/branding, Analytics tab. Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required.
For the full deep-dive (formats, self-hosted options, CSP, validation), see Analytics Tab.
Supported providers:
| Provider | ID format |
|---|---|
| GA4 | G-XXXXXXXXXX |
| GTM | GTM-XXXXXXX (plus noscript body fallback) |
| Plausible | Your domain |
| Fathom | 8-character site ID |
| PostHog | Project API key plus optional self-hosted host URL |
| AdSense | ca-pub-XXXXXXXXXXXXXXXX |
Export
Community Analytics and Search Analytics are dashboard views you read on screen. For CSV exports, the platform provides:
- Members —
/admin/users/export - Economy / credits —
/admin/economy/export - Audit log —
/admin/audit/export
External provider data lives in your provider's console. Export from there.
Audit log
Every admin action that writes to your tenant lives in the audit log at /admin/audit. Filter by actor, by action type, by time range. Export it as CSV from /admin/audit/export.
Access
/admin/analytics, /admin/search-analytics, and /admin/audit require Tenant Admin role or higher. The Analytics tab on Branding is a Super Admin surface.
Discussion
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