mobieusKnow Branding & Appearance (overview)

Branding & Appearance (overview)

3 min read · 477 words · 2 revisions · Updated Jun 14, 2026
#admin #branding #appearance #seo #analytics #reference

Branding & Appearance

/admin/branding is where you control how your community looks, what search engines see, and what analytics you collect. It's organized into 5 tabs.

For general tenant settings (members, suite, features, commerce, system), see Site Configuration.


The 5 tabs

Tab What it controls
Name & Logo Site name, logos (dark + light), favicon
Appearance Default theme, theme labels, role labels, custom CSS
SEO Meta defaults, GSC, Bing, robots.txt, llms.txt, AI bot allowlist, sitemap refresh
Analytics GA4, GTM, Plausible, Fathom, PostHog, AdSense
White Label Footer attribution toggle

Each tab saves independently. Switching tabs keeps your changes in memory but does not commit them until you click Save in that tab.


Name & Logo

  • Site name. Shown in the navbar, page titles, and transactional emails.
  • Logo (dark). Used on dark themes. Transparent PNG recommended, 300x80 px.
  • Logo (light). Used on light themes. Transparent PNG.
  • Favicon. Source PNG, 512x512 px. Multiple sizes (16, 32, 96, 192, 512) generated automatically.

Appearance

  • Default theme. The theme new visitors see on first load. Pick any of the 6 built-in themes: Dark, Green, Amber, Blue, Light, or High Contrast. Members can still switch to any of the 6 for themselves.
  • Theme labels. Rename themes to match your brand. Example: rename "Dark" to "Night Mode".
  • Role labels. Rename role display names. Example: rename "Moderator" to "Community Leader".
  • Custom CSS. Inject CSS into every page. Use semantic CSS variables for theme parity. See CSS Reference for the variable list.

SEO

The SEO tab handles every search engine and AI crawler concern. See SEO Tab for the deep dive.

Quick summary:

  • Google Search Console and Bing Webmaster verification
  • robots.txt editor (per tenant)
  • llms.txt editor with auto-generation from your wiki and forums
  • AI bot allowlist toggle (allow or block GPTBot, ClaudeBot, Google-Extended, and others)
  • Sitemap force-refresh button
  • Verification meta tags textarea (for tools that require an HTML meta tag)
  • Meta title suffix and meta description defaults
  • Open Graph image default

Analytics

Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required. See Analytics Tab for the deep dive.

Supported providers:

Provider ID format
GA4 G-XXXXXXXXXX
GTM GTM-XXXXXXX (plus noscript body fallback)
Plausible Your domain
Fathom 8-character site ID
PostHog Project API key plus optional self-hosted host URL
AdSense ca-pub-XXXXXXXXXXXXXXXX

Each provider is independently togglable. Leave a field blank to disable that provider. The platform's Content Security Policy already allows all 6 analytics endpoints, so scripts load without manual CSP edits.


White Label

Remove the footer attribution from your footer and outbound emails, available as a paid add-on.

Even with White Label off, your tenant's branding is your own. White Label only removes the platform attribution.


Access

Requires the Tenant Super Admin role.

Contributors:
S
Last edited by system · KB drift-audit reconciliation 2026-06-14: corrected to match dev (report deliverables).
Created May 30, 2026
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Created May 30, 2026
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