Author
Patrick Bass Submitted
Aug 27, 2026 10:48am Reviewed
Aug 27, 2026 10:48am Summary
Render numbered steps and the notice-status table properly, and drop the heading that repeats the page title
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'''Tickets about what is free, what is Premium, and the daily AI allowance.''' The member-facing article is ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing.
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'''Tickets about the first 14 days, Loopa Basic after them, and the Loopa plans.''' The member-facing articles are ''Your first 14 days'', ''When your first days end'' and ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing.
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== Check this first: is the paywall even on? ==
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== How Loopa works now ==
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Loopa can run with '''pre-launch access open''', which unlocks every Premium feature for every member. While it is open, nothing is locked and the daily AI allowances do not apply, because there is no free tier to apply them to.
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'''Every new account starts with 14 days of full Loopa Premium.''' No card, nothing to cancel, nothing charged when the days end.
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'''Look at /admin/health before you diagnose anything else.''' The Pre-launch access card at the top of that page says ''Open'' or ''Closed''. If it says Open, then "why can I use fasting without paying?" is not a bug, and "my nutrient estimates stopped" is not the allowance — look for something else.
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* '''One invitation adds 14 days, up to 30 in total.''' The first person the member invites (with their invite code or link, or into their Loopa Family Group) must create their account while the member's first 14 days are still running. Only the first invitation adds days.
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* '''A member who joined with an affiliate partner's code starts with all 30 days''', so the invitation offer is not shown to them.
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* '''Members who had an account before the new plans began''' received 30 days of full Loopa Premium from that date, with a dated email and an in-app notice. The invitation offer is not shown to them either.
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== The boundary, in one paragraph ==
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'''After the first days, a member without a subscription moves to Loopa Basic.''' Loopa Basic includes exactly eight things:
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'''Loopa Basic is free and is a complete basic tracker.''' Food logging every way in — search, browse, barcode, spoken, plain words, typed — plus editing and deleting, recent foods, saved meals, the never-eat list, weight, water, vitals, micronutrients, '''activity the member logs themselves''', Easy Switch, the setup interview, the community, and 30 days of history and trends.
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1. Food logging: search, barcode, typing a food in, and editing or deleting entries.
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1. Weight, blood pressure and heart rate. No other vital: glucose, blood oxygen, temperature, INR, sleep, energy and mood are Premium.
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1. 30 days of reports: charts and the member's record for today and the 29 days before it.
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1. Progress photos.
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1. The static help library.
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1. The community: forums, friends and the feed.
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1. Sync with Apple Health or Health Connect. Withings, Oura and iHealth are Premium.
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1. Downloading their own data, every day of it.
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'''Premium''' adds workouts, intermittent fasting, cycle tracking, H³, the coach, the meal planner and Eating Out, photo food logging, '''device sync''', body measurements, progress photos, supplements, sleep, the weight forecast, reports, sharing, and history older than 30 days.
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On every plan a member can also delete an entry, their health record or their account, change privacy, sharing, notification and unit settings, report and block, get the coach's crisis and emergency reply, join a family group they were invited to, take the tour and use the setup checklist, open, export and delete the recipes they created, and subscribe, restore or cancel. Everything else is Premium or Premium Family, and tapping it opens the plans. '''Nothing is deleted.''' Entries older than 30 days stay in the account and in every download, and come back into view when the member subscribes.
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Two boundaries get mistaken for bugs more than the rest:
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== The plans ==
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1. '''Activity is free; device sync is not.''' A member can log a session and active minutes and see the burn in their day without paying. What Premium buys is having it '''arrive on its own''' — from Apple Health, Health Connect, a Withings scale, an Oura ring or an iHealth device. A ticket saying "activity is Premium" is usually somebody who expected their watch to fill it in.
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1. '''Cycle tracking is Premium in the app AND in the web app.''' The '''period calculator on loopahealth.app is a different thing''' and is free, needs no account, and runs entirely in the visitor's browser. Do not tell a member the calculator is Premium, and do not tell them the tracker is free.
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| Plan | Monthly | Yearly | Covers |
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|---|---|---|---|
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| Loopa Premium | $12.99 | $59.99 | One person |
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| Loopa Premium Family | $19.99 | $99.99 | Up to six people |
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== "My nutrient estimates stopped working" ==
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Until January 23, 2027 the yearly plans are at the launch price, '''$39.99''' and '''$69.99''', and a member who subscribes at that price keeps it for as long as they stay subscribed. On the App Store the launch price starts on October 27, 2026; on Google Play it starts on October 25. Plans are bought in the app through the App Store or Google Play. Store prices outside the US are set by the store.
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Free accounts get '''5 fresh nutrient estimates a day'''. Reaching that is not a fault and not a bug.
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== Check this first: which cohort is the member in? ==
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1. '''A day whose foods have been estimated before does not use one.''' Those answers already exist and are served instantly. So a member who logs the same breakfast every day will rarely spend an allowance at all, and one experimenting with new foods will spend them faster. If somebody says they "only pressed it twice", they may have pressed it on two days nobody had ever logged.
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1. '''Everything already worked out stays on screen.''' Reaching the allowance stops the next new estimate; it does not take anything away.
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1. '''It resets the next day.''' There is nothing to clear, reset or escalate.
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1. Premium has no ceiling.
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Several groups never see a countdown or move to Loopa Basic, and "why does this member have everything without paying?" is not a bug for any of them:
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== "I can't add food by voice any more" ==
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1. '''Founding members.''' Every account that existed when Loopa launched on the App Store on 1 September 2026 holds Loopa Premium Family for life. There are 52. Their grant has no subscription record, and that is correct. Do not "fix" it by granting a subscription.
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1. '''Beta testers who already hold Premium for life''' keep it. People who join the beta from now on start with the same 14 days as everybody else.
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1. '''Subscribers''' keep their plan and their price.
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1. '''Members covered by a family plan.''' The organizer's Loopa Premium Family covers everyone in their group.
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1. '''Lifetime Beta Access through a partner program''' stays exactly as it is.
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Free accounts get '''10 plain-words or spoken entries a day'''. The same three points apply, plus the one that matters most:
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A member in a partner program's '''included period''', such as The Lift Box (90 days of Loopa Premium Family, or the 6 months given to claims made under its first addendum), holds Premium Family until that period ends, then moves to Loopa Basic unless they subscribe. The Lift Box is still open for claims.
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'''Search, barcode and manual entry are never limited.''' A member at their allowance can still log everything they eat — just not by describing it. If a ticket says "I can't log my food", check whether they mean "I can't describe it in words", because the answer is different: point them at the search field or the scanner and they are unblocked immediately.
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== Common tickets ==
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== What to escalate ==
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'''"Loopa is asking me to subscribe for water (or workouts, or medications)."''' Their first days have ended and they have no subscription, so they are on Loopa Basic. Point them at ''What Loopa Basic includes'': food, weight, blood pressure and heart rate keep working, everything they recorded is there, and subscribing brings every other feature back immediately. Restore Purchases fixes it if they already subscribed on another device.
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Escalate rather than working around, in these cases:
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'''"I can only see the last month."''' Loopa Basic shows 30 days. Older entries are kept, are in their download, and come back into view when they subscribe.
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1. '''A Premium member is being told they are out of allowance.''' Premium is never capped. This means their entitlement is not resolving, which is a real defect and affects more than this one screen.
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1. '''A member says the allowance did not reset.''' It is a calendar-day count with nothing to expire, so "still blocked tomorrow" is not a normal state.
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1. '''A feature the boundary above calls free is asking for payment''', or one it calls Premium is working without it. Either direction is drift and is worth catching.
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'''"My Apple Health or Health Connect data stopped coming in."''' Sync is part of Loopa Basic and does not stop when the first days end. Work through the sync permissions as for any member. Withings, Oura and iHealth do need Premium.
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Do not offer to "reset" somebody's allowance or grant a one-off exception; there is no supported way to do it, and promising one creates a ticket that cannot be closed.
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'''"I invited a friend and did not get my extra days."''' Check three things in this order: the friend created a new account (signing in to an existing one does not count), they did it while the member's first 14 days were still running, and it was the member's first invitation. A member who joined with a partner's code, or who had an account before the new plans began, already has the most days available.
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'''"I subscribed at the launch price. Will it go up?"''' No. The launch price is kept for as long as they stay subscribed. If they cancel and come back later, the price on the screen at that time applies.
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'''"Where do I cancel?"''' In their Apple Account settings or in Google Play. Deleting the app or the Loopa account does not cancel a store subscription.
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== What to escalate ==
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1. '''A subscriber, founding member, beta tester or family-plan member is being asked to subscribe.''' Their entitlement is not resolving, which is a real defect and affects more than one screen.
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1. '''A member in their first days is being asked to subscribe''', a Loopa Basic member is asked to subscribe for one of the eight Basic features, or a Loopa Basic member can use a Premium one. Each direction is drift and is worth catching.
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1. '''A member says something from the last 30 days is missing''' after their first days ended, or it is missing from their download. Nothing is deleted when Premium ends, so this needs looking into.
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Do not promise extra days, a refund, or a price that is not on the plan screen. There is no supported way to grant them in a reply.
== Where the truth actually lives ==
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If this article and the product disagree, the product is right and this article needs correcting. The boundary is pinned endpoint by endpoint in the platform's own test suite, and the member-facing wording lives in ''What Loopa Basic includes'' on the Loopa knowledge base. Raise the mismatch rather than splitting the difference in a reply.
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If this article and the product disagree, the product is right and this article needs correcting. Raise the mismatch rather than splitting the difference in a reply.
'''Tickets about what is free, what is Premium, and the daily AI allowance.''' The member-facing article is ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing.
== Check this first: is the paywall even on? ==
Loopa can run with '''pre-launch access open''', which unlocks every Premium feature for every member. While it is open, nothing is locked and the daily AI allowances do not apply, because there is no free tier to apply them to.
'''Look at /admin/health before you diagnose anything else.''' The Pre-launch access card at the top of that page says ''Open'' or ''Closed''. If it says Open, then "why can I use fasting without paying?" is not a bug, and "my nutrient estimates stopped" is not the allowance — look for something else.
== The boundary, in one paragraph ==
'''Loopa Basic is free and is a complete basic tracker.''' Food logging every way in — search, browse, barcode, spoken, plain words, typed — plus editing and deleting, recent foods, saved meals, the never-eat list, weight, water, vitals, micronutrients, '''activity the member logs themselves''', Easy Switch, the setup interview, the community, and 30 days of history and trends.
'''Premium''' adds workouts, intermittent fasting, cycle tracking, H³, the coach, the meal planner and Eating Out, photo food logging, '''device sync''', body measurements, progress photos, supplements, sleep, the weight forecast, reports, sharing, and history older than 30 days.
Two boundaries get mistaken for bugs more than the rest:
- '''Activity is free; device sync is not.''' A member can log a session and active minutes and see the burn in their day without paying. What Premium buys is having it '''arrive on its own''' — from Apple Health, Health Connect, a Withings scale, an Oura ring or an iHealth device. A ticket saying "activity is Premium" is usually somebody who expected their watch to fill it in.
- '''Cycle tracking is Premium in the app AND in the web app.''' The '''period calculator on loopahealth.app is a different thing''' and is free, needs no account, and runs entirely in the visitor's browser. Do not tell a member the calculator is Premium, and do not tell them the tracker is free.
== "My nutrient estimates stopped working" ==
Free accounts get '''5 fresh nutrient estimates a day'''. Reaching that is not a fault and not a bug.
- '''A day whose foods have been estimated before does not use one.''' Those answers already exist and are served instantly. So a member who logs the same breakfast every day will rarely spend an allowance at all, and one experimenting with new foods will spend them faster. If somebody says they "only pressed it twice", they may have pressed it on two days nobody had ever logged.
- '''Everything already worked out stays on screen.''' Reaching the allowance stops the next new estimate; it does not take anything away.
- '''It resets the next day.''' There is nothing to clear, reset or escalate.
- Premium has no ceiling.
== "I can't add food by voice any more" ==
Free accounts get '''10 plain-words or spoken entries a day'''. The same three points apply, plus the one that matters most:
'''Search, barcode and manual entry are never limited.''' A member at their allowance can still log everything they eat — just not by describing it. If a ticket says "I can't log my food", check whether they mean "I can't describe it in words", because the answer is different: point them at the search field or the scanner and they are unblocked immediately.
== What to escalate ==
Escalate rather than working around, in these cases:
- '''A Premium member is being told they are out of allowance.''' Premium is never capped. This means their entitlement is not resolving, which is a real defect and affects more than this one screen.
- '''A member says the allowance did not reset.''' It is a calendar-day count with nothing to expire, so "still blocked tomorrow" is not a normal state.
- '''A feature the boundary above calls free is asking for payment''', or one it calls Premium is working without it. Either direction is drift and is worth catching.
Do not offer to "reset" somebody's allowance or grant a one-off exception; there is no supported way to do it, and promising one creates a ticket that cannot be closed.
== Where the truth actually lives ==
If this article and the product disagree, the product is right and this article needs correcting. The boundary is pinned endpoint by endpoint in the platform's own test suite, and the member-facing wording lives in ''What Loopa Basic includes'' on the Loopa knowledge base. Raise the mismatch rather than splitting the difference in a reply.
'''Tickets about what is free, what is Premium, and the daily AI allowance.''' The member-facing article is ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing. == Check this first: is the paywall even on? == Loopa can run with '''pre-launch access open''', which unlocks every Premium feature for every member. While it is open, nothing is locked and the daily AI allowances do not apply, because there is no free tier to apply them to. '''Look at /admin/health before you diagnose anything else.''' The Pre-launch access card at the top of that page says ''Open'' or ''Closed''. If it says Open, then "why can I use fasting without paying?" is not a bug, and "my nutrient estimates stopped" is not the allowance — look for something else. == The boundary, in one paragraph == '''Loopa Basic is free and is a complete basic tracker.''' Food logging every way in — search, browse, barcode, spoken, plain words, typed — plus editing and deleting, recent foods, saved meals, the never-eat list, weight, water, vitals, micronutrients, '''activity the member logs themselves''', Easy Switch, the setup interview, the community, and 30 days of history and trends. '''Premium''' adds workouts, intermittent fasting, cycle tracking, H³, the coach, the meal planner and Eating Out, photo food logging, '''device sync''', body measurements, progress photos, supplements, sleep, the weight forecast, reports, sharing, and history older than 30 days. Two boundaries get mistaken for bugs more than the rest: 1. '''Activity is free; device sync is not.''' A member can log a session and active minutes and see the burn in their day without paying. What Premium buys is having it '''arrive on its own''' — from Apple Health, Health Connect, a Withings scale, an Oura ring or an iHealth device. A ticket saying "activity is Premium" is usually somebody who expected their watch to fill it in. 1. '''Cycle tracking is Premium in the app AND in the web app.''' The '''period calculator on loopahealth.app is a different thing''' and is free, needs no account, and runs entirely in the visitor's browser. Do not tell a member the calculator is Premium, and do not tell them the tracker is free. == "My nutrient estimates stopped working" == Free accounts get '''5 fresh nutrient estimates a day'''. Reaching that is not a fault and not a bug. 1. '''A day whose foods have been estimated before does not use one.''' Those answers already exist and are served instantly. So a member who logs the same breakfast every day will rarely spend an allowance at all, and one experimenting with new foods will spend them faster. If somebody says they "only pressed it twice", they may have pressed it on two days nobody had ever logged. 1. '''Everything already worked out stays on screen.''' Reaching the allowance stops the next new estimate; it does not take anything away. 1. '''It resets the next day.''' There is nothing to clear, reset or escalate. 1. Premium has no ceiling. == "I can't add food by voice any more" == Free accounts get '''10 plain-words or spoken entries a day'''. The same three points apply, plus the one that matters most: '''Search, barcode and manual entry are never limited.''' A member at their allowance can still log everything they eat — just not by describing it. If a ticket says "I can't log my food", check whether they mean "I can't describe it in words", because the answer is different: point them at the search field or the scanner and they are unblocked immediately. == What to escalate == Escalate rather than working around, in these cases: 1. '''A Premium member is being told they are out of allowance.''' Premium is never capped. This means their entitlement is not resolving, which is a real defect and affects more than this one screen. 1. '''A member says the allowance did not reset.''' It is a calendar-day count with nothing to expire, so "still blocked tomorrow" is not a normal state. 1. '''A feature the boundary above calls free is asking for payment''', or one it calls Premium is working without it. Either direction is drift and is worth catching. Do not offer to "reset" somebody's allowance or grant a one-off exception; there is no supported way to do it, and promising one creates a ticket that cannot be closed. == Where the truth actually lives == If this article and the product disagree, the product is right and this article needs correcting. The boundary is pinned endpoint by endpoint in the platform's own test suite, and the member-facing wording lives in ''What Loopa Basic includes'' on the Loopa knowledge base. Raise the mismatch rather than splitting the difference in a reply.
