Author
Patrick Bass Submitted
Aug 31, 2026 11:22pm Summary
Launch: pre-launch access is closed, and founding members hold Premium Family for life
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'''Tickets about what is free, what is Premium, and the daily AI allowance.''' The member-facing article is ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing.
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'''Tickets about the first 14 days, Loopa Basic after them, and the Loopa plans.''' The member-facing articles are ''Your first 14 days'', ''When your first days end'' and ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing.
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== Check this first: which cohort is the member in? ==
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== How Loopa works now ==
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'''Pre-launch access closed on 1 September 2026, when Loopa launched on the App Store.''' Before that it was open, which unlocked every Premium feature for every member. It is closed now, so the free tier and the daily AI allowances are live and apply normally.
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'''Every new account starts with 14 days of full Loopa Premium.''' No card, nothing to cancel, nothing charged when the days end.
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'''Every account that existed at the close holds Loopa Premium Family for life.''' There are 52 of them. So "why does this member have fasting, workouts and the coach without ever paying?" is '''not a bug''' — they are a founding member, and it is permanent. The member-facing article is ''Founding members: Premium Family for life'' on the Loopa knowledge base.
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* '''One invitation adds 14 days, up to 30 in total.''' The first person the member invites (with their invite code or link, or into their Loopa Family Group) must create their account while the member's first 14 days are still running. Only the first invitation adds days.
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* '''A member who joined with an affiliate partner's code starts with all 30 days''', so the invitation offer is not shown to them.
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* '''Members who had an account before the new plans began''' received 30 days of full Loopa Premium from that date, with a dated email and an in-app notice. The invitation offer is not shown to them either.
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Three things follow that will otherwise read as defects:
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'''After the first days, a member without a subscription moves to Loopa Basic.''' Loopa Basic includes exactly eight things:
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1. '''A founding member has no subscription record, and that is correct.''' The grant is computed from the account rather than stored as a seat, so there is nothing in their billing to look at and nothing that can lapse. Do not "fix" it by granting them a seat.
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1. '''A founding member can organise a family group of up to five others''', and those five hold Premium through the group. The invitees do '''not''' have grants of their own and go to Loopa Basic if they leave.
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1. '''Beta testers are covered too, including ones who join now.''' TestFlight is still open by invitation, and a tester holds Loopa Premium Family for life on the same terms.
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1. Food logging: search, barcode, typing a food in, and editing or deleting entries.
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1. Weight, blood pressure and heart rate. No other vital: glucose, blood oxygen, temperature, INR, sleep, energy and mood are Premium.
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1. 30 days of reports: charts and the member's record for today and the 29 days before it.
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1. Progress photos.
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1. The static help library.
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1. The community: forums, friends and the feed.
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1. Sync with Apple Health or Health Connect. Withings, Oura and iHealth are Premium.
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1. Downloading their own data, every day of it.
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'''Look at /admin/health before you diagnose anything else.''' The Pre-launch access card at the top of that page says ''Open'' or ''Closed''. It should read '''Closed'''. If it ever reads Open again, then "why can I use fasting without paying?" is not a bug and "my nutrient estimates stopped" is not the allowance — look for something else, and raise the fact that it is open.
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On every plan a member can also delete an entry, their health record or their account, change privacy, sharing, notification and unit settings, report and block, get the coach's crisis and emergency reply, join a family group they were invited to, take the tour and use the setup checklist, open, export and delete the recipes they created, and subscribe, restore or cancel. Everything else is Premium or Premium Family, and tapping it opens the plans. '''Nothing is deleted.''' Entries older than 30 days stay in the account and in every download, and come back into view when the member subscribes.
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== The boundary, in one paragraph ==
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== The plans ==
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'''Loopa Basic is free and is a complete basic tracker.''' Food logging every way in — search, browse, barcode, spoken, plain words, typed — plus editing and deleting, recent foods, saved meals, the never-eat list, weight, water, vitals, micronutrients, '''activity the member logs themselves''', Easy Switch, the setup interview, the community, and 30 days of history and trends.
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| Plan | Monthly | Yearly | Covers |
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|---|---|---|---|
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| Loopa Premium | $12.99 | $59.99 | One person |
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| Loopa Premium Family | $19.99 | $99.99 | Up to six people |
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'''Premium''' adds workouts, intermittent fasting, cycle tracking, H³, the coach, the meal planner and Eating Out, photo food logging, '''device sync''', body measurements, progress photos, supplements, sleep, the weight forecast, reports, sharing, and history older than 30 days.
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Until January 23, 2027 the yearly plans are at the launch price, '''$39.99''' and '''$69.99''', and a member who subscribes at that price keeps it for as long as they stay subscribed. On the App Store the launch price starts on October 27, 2026; on Google Play it starts on October 25. Plans are bought in the app through the App Store or Google Play. Store prices outside the US are set by the store.
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Two boundaries get mistaken for bugs more than the rest:
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== Check this first: which cohort is the member in? ==
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1. '''Activity is free; device sync is not.''' A member can log a session and active minutes and see the burn in their day without paying. What Premium buys is having it '''arrive on its own''' — from Apple Health, Health Connect, a Withings scale, an Oura ring or an iHealth device. A ticket saying "activity is Premium" is usually somebody who expected their watch to fill it in.
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1. '''Cycle tracking is Premium in the app AND in the web app.''' The '''period calculator on loopahealth.app is a different thing''' and is free, needs no account, and runs entirely in the visitor's browser. Do not tell a member the calculator is Premium, and do not tell them the tracker is free.
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Several groups never see a countdown or move to Loopa Basic, and "why does this member have everything without paying?" is not a bug for any of them:
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== "My nutrient estimates stopped working" ==
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1. '''Founding members.''' Every account that existed when Loopa launched on the App Store on 1 September 2026 holds Loopa Premium Family for life. There are 52. Their grant has no subscription record, and that is correct. Do not "fix" it by granting a subscription.
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1. '''Beta testers who already hold Premium for life''' keep it. People who join the beta from now on start with the same 14 days as everybody else.
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1. '''Subscribers''' keep their plan and their price.
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1. '''Members covered by a family plan.''' The organizer's Loopa Premium Family covers everyone in their group.
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1. '''Lifetime Beta Access through a partner program''' stays exactly as it is.
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Free accounts get '''5 fresh nutrient estimates a day'''. Reaching that is not a fault and not a bug.
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A member in a partner program's '''included period''', such as The Lift Box (90 days of Loopa Premium Family, or the 6 months given to claims made under its first addendum), holds Premium Family until that period ends, then moves to Loopa Basic unless they subscribe. The Lift Box is still open for claims.
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1. '''A day whose foods have been estimated before does not use one.''' Those answers already exist and are served instantly. So a member who logs the same breakfast every day will rarely spend an allowance at all, and one experimenting with new foods will spend them faster. If somebody says they "only pressed it twice", they may have pressed it on two days nobody had ever logged.
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1. '''Everything already worked out stays on screen.''' Reaching the allowance stops the next new estimate; it does not take anything away.
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1. '''It resets the next day.''' There is nothing to clear, reset or escalate.
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1. Premium has no ceiling.
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== Common tickets ==
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== "I can't add food by voice any more" ==
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'''"Loopa is asking me to subscribe for water (or workouts, or medications)."''' Their first days have ended and they have no subscription, so they are on Loopa Basic. Point them at ''What Loopa Basic includes'': food, weight, blood pressure and heart rate keep working, everything they recorded is there, and subscribing brings every other feature back immediately. Restore Purchases fixes it if they already subscribed on another device.
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Free accounts get '''10 plain-words or spoken entries a day'''. The same three points apply, plus the one that matters most:
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'''"I can only see the last month."''' Loopa Basic shows 30 days. Older entries are kept, are in their download, and come back into view when they subscribe.
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'''Search, barcode and manual entry are never limited.''' A member at their allowance can still log everything they eat — just not by describing it. If a ticket says "I can't log my food", check whether they mean "I can't describe it in words", because the answer is different: point them at the search field or the scanner and they are unblocked immediately.
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'''"My Apple Health or Health Connect data stopped coming in."''' Sync is part of Loopa Basic and does not stop when the first days end. Work through the sync permissions as for any member. Withings, Oura and iHealth do need Premium.
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== What to escalate ==
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'''"I invited a friend and did not get my extra days."''' Check three things in this order: the friend created a new account (signing in to an existing one does not count), they did it while the member's first 14 days were still running, and it was the member's first invitation. A member who joined with a partner's code, or who had an account before the new plans began, already has the most days available.
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Escalate rather than working around, in these cases:
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'''"I subscribed at the launch price. Will it go up?"''' No. The launch price is kept for as long as they stay subscribed. If they cancel and come back later, the price on the screen at that time applies.
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1. '''A Premium member is being told they are out of allowance.''' Premium is never capped. This means their entitlement is not resolving, which is a real defect and affects more than this one screen.
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1. '''A member says the allowance did not reset.''' It is a calendar-day count with nothing to expire, so "still blocked tomorrow" is not a normal state.
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1. '''A feature the boundary above calls free is asking for payment''', or one it calls Premium is working without it. Either direction is drift and is worth catching.
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'''"Where do I cancel?"''' In their Apple Account settings or in Google Play. Deleting the app or the Loopa account does not cancel a store subscription.
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Do not offer to "reset" somebody's allowance or grant a one-off exception; there is no supported way to do it, and promising one creates a ticket that cannot be closed.
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== What to escalate ==
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== Where the truth actually lives ==
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1. '''A subscriber, founding member, beta tester or family-plan member is being asked to subscribe.''' Their entitlement is not resolving, which is a real defect and affects more than one screen.
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1. '''A member in their first days is being asked to subscribe''', a Loopa Basic member is asked to subscribe for one of the eight Basic features, or a Loopa Basic member can use a Premium one. Each direction is drift and is worth catching.
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1. '''A member says something from the last 30 days is missing''' after their first days ended, or it is missing from their download. Nothing is deleted when Premium ends, so this needs looking into.
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If this article and the product disagree, the product is right and this article needs correcting. The boundary is pinned endpoint by endpoint in the platform's own test suite, and the member-facing wording lives in ''What Loopa Basic includes'' on the Loopa knowledge base. Raise the mismatch rather than splitting the difference in a reply.
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Do not promise extra days, a refund, or a price that is not on the plan screen. There is no supported way to grant them in a reply.
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== Where the truth actually lives ==
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If this article and the product disagree, the product is right and this article needs correcting. Raise the mismatch rather than splitting the difference in a reply.
'''Tickets about what is free, what is Premium, and the daily AI allowance.''' The member-facing article is ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing.
== Check this first: which cohort is the member in? ==
'''Pre-launch access closed on 1 September 2026, when Loopa launched on the App Store.''' Before that it was open, which unlocked every Premium feature for every member. It is closed now, so the free tier and the daily AI allowances are live and apply normally.
'''Every account that existed at the close holds Loopa Premium Family for life.''' There are 52 of them. So "why does this member have fasting, workouts and the coach without ever paying?" is '''not a bug''' — they are a founding member, and it is permanent. The member-facing article is ''Founding members: Premium Family for life'' on the Loopa knowledge base.
Three things follow that will otherwise read as defects:
- '''A founding member has no subscription record, and that is correct.''' The grant is computed from the account rather than stored as a seat, so there is nothing in their billing to look at and nothing that can lapse. Do not "fix" it by granting them a seat.
- '''A founding member can organise a family group of up to five others''', and those five hold Premium through the group. The invitees do '''not''' have grants of their own and go to Loopa Basic if they leave.
- '''Beta testers are covered too, including ones who join now.''' TestFlight is still open by invitation, and a tester holds Loopa Premium Family for life on the same terms.
'''Look at /admin/health before you diagnose anything else.''' The Pre-launch access card at the top of that page says ''Open'' or ''Closed''. It should read '''Closed'''. If it ever reads Open again, then "why can I use fasting without paying?" is not a bug and "my nutrient estimates stopped" is not the allowance — look for something else, and raise the fact that it is open.
== The boundary, in one paragraph ==
'''Loopa Basic is free and is a complete basic tracker.''' Food logging every way in — search, browse, barcode, spoken, plain words, typed — plus editing and deleting, recent foods, saved meals, the never-eat list, weight, water, vitals, micronutrients, '''activity the member logs themselves''', Easy Switch, the setup interview, the community, and 30 days of history and trends.
'''Premium''' adds workouts, intermittent fasting, cycle tracking, H³, the coach, the meal planner and Eating Out, photo food logging, '''device sync''', body measurements, progress photos, supplements, sleep, the weight forecast, reports, sharing, and history older than 30 days.
Two boundaries get mistaken for bugs more than the rest:
- '''Activity is free; device sync is not.''' A member can log a session and active minutes and see the burn in their day without paying. What Premium buys is having it '''arrive on its own''' — from Apple Health, Health Connect, a Withings scale, an Oura ring or an iHealth device. A ticket saying "activity is Premium" is usually somebody who expected their watch to fill it in.
- '''Cycle tracking is Premium in the app AND in the web app.''' The '''period calculator on loopahealth.app is a different thing''' and is free, needs no account, and runs entirely in the visitor's browser. Do not tell a member the calculator is Premium, and do not tell them the tracker is free.
== "My nutrient estimates stopped working" ==
Free accounts get '''5 fresh nutrient estimates a day'''. Reaching that is not a fault and not a bug.
- '''A day whose foods have been estimated before does not use one.''' Those answers already exist and are served instantly. So a member who logs the same breakfast every day will rarely spend an allowance at all, and one experimenting with new foods will spend them faster. If somebody says they "only pressed it twice", they may have pressed it on two days nobody had ever logged.
- '''Everything already worked out stays on screen.''' Reaching the allowance stops the next new estimate; it does not take anything away.
- '''It resets the next day.''' There is nothing to clear, reset or escalate.
- Premium has no ceiling.
== "I can't add food by voice any more" ==
Free accounts get '''10 plain-words or spoken entries a day'''. The same three points apply, plus the one that matters most:
'''Search, barcode and manual entry are never limited.''' A member at their allowance can still log everything they eat — just not by describing it. If a ticket says "I can't log my food", check whether they mean "I can't describe it in words", because the answer is different: point them at the search field or the scanner and they are unblocked immediately.
== What to escalate ==
Escalate rather than working around, in these cases:
- '''A Premium member is being told they are out of allowance.''' Premium is never capped. This means their entitlement is not resolving, which is a real defect and affects more than this one screen.
- '''A member says the allowance did not reset.''' It is a calendar-day count with nothing to expire, so "still blocked tomorrow" is not a normal state.
- '''A feature the boundary above calls free is asking for payment''', or one it calls Premium is working without it. Either direction is drift and is worth catching.
Do not offer to "reset" somebody's allowance or grant a one-off exception; there is no supported way to do it, and promising one creates a ticket that cannot be closed.
== Where the truth actually lives ==
If this article and the product disagree, the product is right and this article needs correcting. The boundary is pinned endpoint by endpoint in the platform's own test suite, and the member-facing wording lives in ''What Loopa Basic includes'' on the Loopa knowledge base. Raise the mismatch rather than splitting the difference in a reply.
'''Tickets about what is free, what is Premium, and the daily AI allowance.''' The member-facing article is ''What Loopa Basic includes'' on the Loopa knowledge base; send members there rather than paraphrasing. == Check this first: which cohort is the member in? == '''Pre-launch access closed on 1 September 2026, when Loopa launched on the App Store.''' Before that it was open, which unlocked every Premium feature for every member. It is closed now, so the free tier and the daily AI allowances are live and apply normally. '''Every account that existed at the close holds Loopa Premium Family for life.''' There are 52 of them. So "why does this member have fasting, workouts and the coach without ever paying?" is '''not a bug''' — they are a founding member, and it is permanent. The member-facing article is ''Founding members: Premium Family for life'' on the Loopa knowledge base. Three things follow that will otherwise read as defects: 1. '''A founding member has no subscription record, and that is correct.''' The grant is computed from the account rather than stored as a seat, so there is nothing in their billing to look at and nothing that can lapse. Do not "fix" it by granting them a seat. 1. '''A founding member can organise a family group of up to five others''', and those five hold Premium through the group. The invitees do '''not''' have grants of their own and go to Loopa Basic if they leave. 1. '''Beta testers are covered too, including ones who join now.''' TestFlight is still open by invitation, and a tester holds Loopa Premium Family for life on the same terms. '''Look at /admin/health before you diagnose anything else.''' The Pre-launch access card at the top of that page says ''Open'' or ''Closed''. It should read '''Closed'''. If it ever reads Open again, then "why can I use fasting without paying?" is not a bug and "my nutrient estimates stopped" is not the allowance — look for something else, and raise the fact that it is open. == The boundary, in one paragraph == '''Loopa Basic is free and is a complete basic tracker.''' Food logging every way in — search, browse, barcode, spoken, plain words, typed — plus editing and deleting, recent foods, saved meals, the never-eat list, weight, water, vitals, micronutrients, '''activity the member logs themselves''', Easy Switch, the setup interview, the community, and 30 days of history and trends. '''Premium''' adds workouts, intermittent fasting, cycle tracking, H³, the coach, the meal planner and Eating Out, photo food logging, '''device sync''', body measurements, progress photos, supplements, sleep, the weight forecast, reports, sharing, and history older than 30 days. Two boundaries get mistaken for bugs more than the rest: 1. '''Activity is free; device sync is not.''' A member can log a session and active minutes and see the burn in their day without paying. What Premium buys is having it '''arrive on its own''' — from Apple Health, Health Connect, a Withings scale, an Oura ring or an iHealth device. A ticket saying "activity is Premium" is usually somebody who expected their watch to fill it in. 1. '''Cycle tracking is Premium in the app AND in the web app.''' The '''period calculator on loopahealth.app is a different thing''' and is free, needs no account, and runs entirely in the visitor's browser. Do not tell a member the calculator is Premium, and do not tell them the tracker is free. == "My nutrient estimates stopped working" == Free accounts get '''5 fresh nutrient estimates a day'''. Reaching that is not a fault and not a bug. 1. '''A day whose foods have been estimated before does not use one.''' Those answers already exist and are served instantly. So a member who logs the same breakfast every day will rarely spend an allowance at all, and one experimenting with new foods will spend them faster. If somebody says they "only pressed it twice", they may have pressed it on two days nobody had ever logged. 1. '''Everything already worked out stays on screen.''' Reaching the allowance stops the next new estimate; it does not take anything away. 1. '''It resets the next day.''' There is nothing to clear, reset or escalate. 1. Premium has no ceiling. == "I can't add food by voice any more" == Free accounts get '''10 plain-words or spoken entries a day'''. The same three points apply, plus the one that matters most: '''Search, barcode and manual entry are never limited.''' A member at their allowance can still log everything they eat — just not by describing it. If a ticket says "I can't log my food", check whether they mean "I can't describe it in words", because the answer is different: point them at the search field or the scanner and they are unblocked immediately. == What to escalate == Escalate rather than working around, in these cases: 1. '''A Premium member is being told they are out of allowance.''' Premium is never capped. This means their entitlement is not resolving, which is a real defect and affects more than this one screen. 1. '''A member says the allowance did not reset.''' It is a calendar-day count with nothing to expire, so "still blocked tomorrow" is not a normal state. 1. '''A feature the boundary above calls free is asking for payment''', or one it calls Premium is working without it. Either direction is drift and is worth catching. Do not offer to "reset" somebody's allowance or grant a one-off exception; there is no supported way to do it, and promising one creates a ticket that cannot be closed. == Where the truth actually lives == If this article and the product disagree, the product is right and this article needs correcting. The boundary is pinned endpoint by endpoint in the platform's own test suite, and the member-facing wording lives in ''What Loopa Basic includes'' on the Loopa knowledge base. Raise the mismatch rather than splitting the difference in a reply.
