Revision #72: Branding & Appearance (overview)

mobieusKnow Branding & Appearance (overview) History #72

Author

system

Submitted

May 30, 2026 5:38am

Reviewed

May 30, 2026 5:38am

Summary

overview of 5 tabs after SEO+analytics consolidation

## Branding & Appearance

`/admin/branding` is where you control how your community looks, what search engines see, and what analytics you collect. It's organized into 5 tabs.

For general tenant settings (members, suite, features, commerce, system), see [Site Configuration](/know/site-configuration).

---

## The 5 tabs

| Tab | What it controls |

|---|---|

| Name & Logo | Site name, logos (dark + light), favicon |

| Appearance | Default theme, theme labels, role labels, custom CSS |

| SEO | Meta defaults, GSC, Bing, robots.txt, llms.txt, AI bot allowlist, sitemap refresh |

| Analytics | GA4, GTM, Plausible, Fathom, PostHog, AdSense |

+ | White Label | Footer attribution toggle (paid add-on) |

− | White Label | Footer attribution toggle |

+ Each tab saves independently. Switching tabs preserves your changes in memory but does not commit them until you click Save in that tab.

− Each tab saves independently. Switching tabs keeps your changes in memory but does not commit them until you click Save in that tab.

---

## Name & Logo

+ - **Site name.** Shown in the navbar, page titles, transactional emails.

− - **Site name.** Shown in the navbar, page titles, and transactional emails.

- **Logo (dark).** Used on dark themes. Transparent PNG recommended, 300x80 px.

- **Logo (light).** Used on light themes. Transparent PNG.

- **Favicon.** Source PNG, 512x512 px. Multiple sizes (16, 32, 96, 192, 512) generated automatically.

---

## Appearance

+ - **Default theme.** The theme new users see on first visit. Picks from the themes you have enabled.

− - **Default theme.** The theme new visitors see on first load. Pick any of the 6 built-in themes: Dark, Green, Amber, Blue, Light, or High Contrast. Members can still switch to any of the 6 for themselves.

- **Theme labels.** Rename themes to match your brand. Example: rename "Dark" to "Night Mode".

- **Role labels.** Rename role display names. Example: rename "Moderator" to "Community Leader".

+ - **Custom CSS.** Inject CSS into every page. Use semantic CSS variables for theme parity. See `/know/css-reference` for the variable list.

− - **Custom CSS.** Inject CSS into every page. Use semantic CSS variables for theme parity. See [CSS Reference](/know/css-reference) for the variable list.

---

## SEO

The SEO tab handles every search engine and AI crawler concern. See [SEO Tab](/know/admin-branding-seo) for the deep dive.

Quick summary:

- Google Search Console and Bing Webmaster verification

- robots.txt editor (per tenant)

- llms.txt editor with auto-generation from your wiki and forums

- AI bot allowlist toggle (allow or block GPTBot, ClaudeBot, Google-Extended, and others)

+ - Sitemap force-refresh button (regenerates and pings IndexNow)

− - Sitemap force-refresh button

- Verification meta tags textarea (for tools that require an HTML meta tag)

- Meta title suffix and meta description defaults

- Open Graph image default

---

## Analytics

Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required. See [Analytics Tab](/know/admin-branding-analytics) for the deep dive.

Supported providers:

| Provider | ID format |

|---|---|

| GA4 | `G-XXXXXXXXXX` |

| GTM | `GTM-XXXXXXX` (plus noscript body fallback) |

| Plausible | Your domain |

| Fathom | 8-character site ID |

| PostHog | Project API key plus optional self-hosted host URL |

| AdSense | `ca-pub-XXXXXXXXXXXXXXXX` |

+ Each provider is independently togglable. Leave a field blank to disable that provider.

+ The platform's Content Security Policy already allows all 5 analytics endpoints, so scripts load without manual CSP edits.

− Each provider is independently togglable. Leave a field blank to disable that provider. The platform's Content Security Policy already allows all 6 analytics endpoints, so scripts load without manual CSP edits.

---

## White Label

+ Remove the "Powered by mobieus.io" attribution from your footer and outbound emails. Available as a paid add-on (currently $30/month).

− Remove the footer attribution from your footer and outbound emails, available as a paid add-on.

Even with White Label off, your tenant's branding is your own. White Label only removes the platform attribution.

---

## Access

+ Requires Tenant Admin role or higher.

− Requires the Tenant Super Admin role.

Branding & Appearance

/admin/branding is where you control how your community looks, what search engines see, and what analytics you collect. It's organized into 5 tabs.

For general tenant settings (members, suite, features, commerce, system), see Site Configuration.

The 5 tabs

Tab	What it controls
Name & Logo	Site name, logos (dark + light), favicon
Appearance	Default theme, theme labels, role labels, custom CSS
SEO	Meta defaults, GSC, Bing, robots.txt, llms.txt, AI bot allowlist, sitemap refresh
Analytics	GA4, GTM, Plausible, Fathom, PostHog, AdSense
White Label	Footer attribution toggle (paid add-on)

Each tab saves independently. Switching tabs preserves your changes in memory but does not commit them until you click Save in that tab.

Name & Logo

Site name. Shown in the navbar, page titles, transactional emails.
Logo (dark). Used on dark themes. Transparent PNG recommended, 300x80 px.
Logo (light). Used on light themes. Transparent PNG.
Favicon. Source PNG, 512x512 px. Multiple sizes (16, 32, 96, 192, 512) generated automatically.

Appearance

Default theme. The theme new users see on first visit. Picks from the themes you have enabled.
Theme labels. Rename themes to match your brand. Example: rename "Dark" to "Night Mode".
Role labels. Rename role display names. Example: rename "Moderator" to "Community Leader".
Custom CSS. Inject CSS into every page. Use semantic CSS variables for theme parity. See /know/css-reference for the variable list.

SEO

The SEO tab handles every search engine and AI crawler concern. See SEO Tab for the deep dive.

Quick summary:

Google Search Console and Bing Webmaster verification
robots.txt editor (per tenant)
llms.txt editor with auto-generation from your wiki and forums
AI bot allowlist toggle (allow or block GPTBot, ClaudeBot, Google-Extended, and others)
Sitemap force-refresh button (regenerates and pings IndexNow)
Verification meta tags textarea (for tools that require an HTML meta tag)
Meta title suffix and meta description defaults
Open Graph image default

Analytics

Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required. See Analytics Tab for the deep dive.

Supported providers:

Provider	ID format
GA4	`G-XXXXXXXXXX`
GTM	`GTM-XXXXXXX` (plus noscript body fallback)
Plausible	Your domain
Fathom	8-character site ID
PostHog	Project API key plus optional self-hosted host URL
AdSense	`ca-pub-XXXXXXXXXXXXXXXX`

Each provider is independently togglable. Leave a field blank to disable that provider.

The platform's Content Security Policy already allows all 5 analytics endpoints, so scripts load without manual CSP edits.

White Label

Remove the "Powered by mobieus.io" attribution from your footer and outbound emails. Available as a paid add-on (currently $30/month).

Even with White Label off, your tenant's branding is your own. White Label only removes the platform attribution.

Access

Requires Tenant Admin role or higher.

## Branding & Appearance

`/admin/branding` is where you control how your community looks, what search engines see, and what analytics you collect. It's organized into 5 tabs.

For general tenant settings (members, suite, features, commerce, system), see [Site Configuration](/know/site-configuration).

---

## The 5 tabs

| Tab | What it controls |
|---|---|
| Name & Logo | Site name, logos (dark + light), favicon |
| Appearance | Default theme, theme labels, role labels, custom CSS |
| SEO | Meta defaults, GSC, Bing, robots.txt, llms.txt, AI bot allowlist, sitemap refresh |
| Analytics | GA4, GTM, Plausible, Fathom, PostHog, AdSense |
| White Label | Footer attribution toggle (paid add-on) |

Each tab saves independently. Switching tabs preserves your changes in memory but does not commit them until you click Save in that tab.

---

## Name & Logo

- **Site name.** Shown in the navbar, page titles, transactional emails.
- **Logo (dark).** Used on dark themes. Transparent PNG recommended, 300x80 px.
- **Logo (light).** Used on light themes. Transparent PNG.
- **Favicon.** Source PNG, 512x512 px. Multiple sizes (16, 32, 96, 192, 512) generated automatically.

---

## Appearance

- **Default theme.** The theme new users see on first visit. Picks from the themes you have enabled.
- **Theme labels.** Rename themes to match your brand. Example: rename "Dark" to "Night Mode".
- **Role labels.** Rename role display names. Example: rename "Moderator" to "Community Leader".
- **Custom CSS.** Inject CSS into every page. Use semantic CSS variables for theme parity. See `/know/css-reference` for the variable list.

---

## SEO

The SEO tab handles every search engine and AI crawler concern. See [SEO Tab](/know/admin-branding-seo) for the deep dive.

Quick summary:

- Google Search Console and Bing Webmaster verification
- robots.txt editor (per tenant)
- llms.txt editor with auto-generation from your wiki and forums
- AI bot allowlist toggle (allow or block GPTBot, ClaudeBot, Google-Extended, and others)
- Sitemap force-refresh button (regenerates and pings IndexNow)
- Verification meta tags textarea (for tools that require an HTML meta tag)
- Meta title suffix and meta description defaults
- Open Graph image default

---

## Analytics

Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required. See [Analytics Tab](/know/admin-branding-analytics) for the deep dive.

Supported providers:

| Provider | ID format |
|---|---|
| GA4 | `G-XXXXXXXXXX` |
| GTM | `GTM-XXXXXXX` (plus noscript body fallback) |
| Plausible | Your domain |
| Fathom | 8-character site ID |
| PostHog | Project API key plus optional self-hosted host URL |
| AdSense | `ca-pub-XXXXXXXXXXXXXXXX` |

Each provider is independently togglable. Leave a field blank to disable that provider.

The platform's Content Security Policy already allows all 5 analytics endpoints, so scripts load without manual CSP edits.

---

## White Label

Remove the "Powered by mobieus.io" attribution from your footer and outbound emails. Available as a paid add-on (currently $30/month).

Even with White Label off, your tenant's branding is your own. White Label only removes the platform attribution.

---

## Access

Requires Tenant Admin role or higher.