Revision #288

## Analytics & Reporting

There are 2 kinds of analytics on your tenant:

1. **Built-in community analytics.** Member counts, growth, engagement, content trends. Lives at `/admin/analytics`.
2. **External analytics injection.** GA4, GTM, Plausible, Fathom, PostHog, AdSense. Configured on `/admin/branding` Analytics tab.

This page covers both.

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## Community Analytics (built-in)

Access at `/admin/analytics`. Dashboard with:

- **Daily/Weekly/Monthly active users** (DAU/WAU/MAU)
- **Growth rates.** User signups over time
- **Engagement trends.** Posts, replies, reactions per period
- **Top contributors.** Most active members
- **Content breakdown.** Threads vs replies vs files vs photos

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## Search Analytics

Access at `/admin/search-analytics`. Reveals what members search for:

- **Total searches.** Volume over time (24h, 7d, 30d, 90d)
- **Unique queries.** Distinct search terms
- **Zero-result rate.** Percentage of searches that return nothing
- **Top queries.** Most-searched terms with click-through data
- **Click-through map.** Which results members actually open

Use this to spot content gaps. If many members search for the same term and click nothing, you need more content on that topic.

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## External Analytics (provider injection)

Configure on `/admin/branding`, Analytics tab. Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required.

For the full deep-dive (formats, self-hosted options, CSP, validation), see [Analytics Tab](/know/admin-branding-analytics).

Supported providers:

| Provider | ID format |
|---|---|
| GA4 | `G-XXXXXXXXXX` |
| GTM | `GTM-XXXXXXX` (plus noscript body fallback) |
| Plausible | Your domain |
| Fathom | 8-character site ID |
| PostHog | Project API key plus optional self-hosted host URL |
| AdSense | `ca-pub-XXXXXXXXXXXXXXXX` |

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## Export

Community Analytics and Search Analytics are dashboard views you read on screen. For CSV exports, the platform provides:

- **Members** — `/admin/users/export`
- **Economy / credits** — `/admin/economy/export`
- **Audit log** — `/admin/audit/export`

External provider data lives in your provider's console. Export from there.

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## Audit log

Every admin action that writes to your tenant lives in the audit log at `/admin/audit`. Filter by actor, by action type, by time range. Export it as CSV from `/admin/audit/export`.

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## Access

`/admin/analytics`, `/admin/search-analytics`, and `/admin/audit` require Tenant Admin role or higher. The Analytics tab on Branding is a Super Admin surface.