Revision #81: Analytics & Reporting

mobieusKnow Analytics & Reporting History #81

Author

system

Submitted

May 30, 2026 5:38am

Reviewed

May 30, 2026 5:38am

Summary

Split into built-in vs external; cover 5 provider injection via AnalyticsRenderer

## Analytics & Reporting

There are 2 kinds of analytics on your tenant:

1. **Built-in community analytics.** Member counts, growth, engagement, content trends. Lives at `/admin/analytics`.

2. **External analytics injection.** GA4, GTM, Plausible, Fathom, PostHog, AdSense. Configured on `/admin/branding` Analytics tab.

This page covers both.

---

## Community Analytics (built-in)

Access at `/admin/analytics`. Dashboard with:

- **Daily/Weekly/Monthly active users** (DAU/WAU/MAU)

- **Growth rates.** User signups over time

- **Engagement trends.** Posts, replies, reactions per period

- **Top contributors.** Most active members

- **Content breakdown.** Threads vs replies vs files vs photos

---

## Search Analytics

Access at `/admin/search-analytics`. Reveals what members search for:

- **Total searches.** Volume over time (24h, 7d, 30d, 90d)

- **Unique queries.** Distinct search terms

- **Zero-result rate.** Percentage of searches that return nothing

- **Top queries.** Most-searched terms with click-through data

- **Click-through map.** Which results members actually open

Use this to spot content gaps. If many members search for the same term and click nothing, you need more content on that topic.

---

## External Analytics (provider injection)

Configure on `/admin/branding`, Analytics tab. Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required.

For the full deep-dive (formats, self-hosted options, CSP, validation), see [Analytics Tab](/know/admin-branding-analytics).

Supported providers:

| Provider | ID format |

|---|---|

| GA4 | `G-XXXXXXXXXX` |

| GTM | `GTM-XXXXXXX` (plus noscript body fallback) |

| Plausible | Your domain |

| Fathom | 8-character site ID |

| PostHog | Project API key plus optional self-hosted host URL |

| AdSense | `ca-pub-XXXXXXXXXXXXXXXX` |

---

## Export

+ Community Analytics data exports as CSV at `/admin/analytics/export`. Search Analytics data exports as CSV at `/admin/search-analytics/export`.

− Community Analytics and Search Analytics are dashboard views you read on screen. For CSV exports, the platform provides:

−

− - **Members** — `/admin/users/export`

− - **Economy / credits** — `/admin/economy/export`

− - **Audit log** — `/admin/audit/export`

External provider data lives in your provider's console. Export from there.

---

## Audit log

+ Every admin action that writes to your tenant lives in the audit log at `/admin/audit-log`. Filter by actor, by action type, by time range.

− Every admin action that writes to your tenant lives in the audit log at `/admin/audit`. Filter by actor, by action type, by time range. Export it as CSV from `/admin/audit/export`.

---

## Access

+ `/admin/analytics`, `/admin/search-analytics`, and `/admin/audit-log` require Tenant Admin role or higher. The Analytics tab on Branding requires Tenant Admin role or higher.

− `/admin/analytics`, `/admin/search-analytics`, and `/admin/audit` require Tenant Admin role or higher. The Analytics tab on Branding is a Super Admin surface.

Analytics & Reporting

There are 2 kinds of analytics on your tenant:

Built-in community analytics. Member counts, growth, engagement, content trends. Lives at /admin/analytics.
External analytics injection. GA4, GTM, Plausible, Fathom, PostHog, AdSense. Configured on /admin/branding Analytics tab.

This page covers both.

Community Analytics (built-in)

Access at /admin/analytics. Dashboard with:

Daily/Weekly/Monthly active users (DAU/WAU/MAU)
Growth rates. User signups over time
Engagement trends. Posts, replies, reactions per period
Top contributors. Most active members
Content breakdown. Threads vs replies vs files vs photos

Search Analytics

Access at /admin/search-analytics. Reveals what members search for:

Total searches. Volume over time (24h, 7d, 30d, 90d)
Unique queries. Distinct search terms
Zero-result rate. Percentage of searches that return nothing
Top queries. Most-searched terms with click-through data
Click-through map. Which results members actually open

Use this to spot content gaps. If many members search for the same term and click nothing, you need more content on that topic.

External Analytics (provider injection)

Configure on /admin/branding, Analytics tab. Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required.

For the full deep-dive (formats, self-hosted options, CSP, validation), see Analytics Tab.

Supported providers:

Provider	ID format
GA4	`G-XXXXXXXXXX`
GTM	`GTM-XXXXXXX` (plus noscript body fallback)
Plausible	Your domain
Fathom	8-character site ID
PostHog	Project API key plus optional self-hosted host URL
AdSense	`ca-pub-XXXXXXXXXXXXXXXX`

Export

Community Analytics data exports as CSV at /admin/analytics/export. Search Analytics data exports as CSV at /admin/search-analytics/export.

External provider data lives in your provider's console. Export from there.

Audit log

Every admin action that writes to your tenant lives in the audit log at /admin/audit-log. Filter by actor, by action type, by time range.

Access

/admin/analytics, /admin/search-analytics, and /admin/audit-log require Tenant Admin role or higher. The Analytics tab on Branding requires Tenant Admin role or higher.

## Analytics & Reporting

There are 2 kinds of analytics on your tenant:

1. **Built-in community analytics.** Member counts, growth, engagement, content trends. Lives at `/admin/analytics`.
2. **External analytics injection.** GA4, GTM, Plausible, Fathom, PostHog, AdSense. Configured on `/admin/branding` Analytics tab.

This page covers both.

---

## Community Analytics (built-in)

Access at `/admin/analytics`. Dashboard with:

- **Daily/Weekly/Monthly active users** (DAU/WAU/MAU)
- **Growth rates.** User signups over time
- **Engagement trends.** Posts, replies, reactions per period
- **Top contributors.** Most active members
- **Content breakdown.** Threads vs replies vs files vs photos

---

## Search Analytics

Access at `/admin/search-analytics`. Reveals what members search for:

- **Total searches.** Volume over time (24h, 7d, 30d, 90d)
- **Unique queries.** Distinct search terms
- **Zero-result rate.** Percentage of searches that return nothing
- **Top queries.** Most-searched terms with click-through data
- **Click-through map.** Which results members actually open

Use this to spot content gaps. If many members search for the same term and click nothing, you need more content on that topic.

---

## External Analytics (provider injection)

Configure on `/admin/branding`, Analytics tab. Drop in your provider IDs and the platform injects the right script tags server-side. No HTML pasting required.

For the full deep-dive (formats, self-hosted options, CSP, validation), see [Analytics Tab](/know/admin-branding-analytics).

Supported providers:

| Provider | ID format |
|---|---|
| GA4 | `G-XXXXXXXXXX` |
| GTM | `GTM-XXXXXXX` (plus noscript body fallback) |
| Plausible | Your domain |
| Fathom | 8-character site ID |
| PostHog | Project API key plus optional self-hosted host URL |
| AdSense | `ca-pub-XXXXXXXXXXXXXXXX` |

---

## Export

Community Analytics data exports as CSV at `/admin/analytics/export`. Search Analytics data exports as CSV at `/admin/search-analytics/export`.

External provider data lives in your provider's console. Export from there.

---

## Audit log

Every admin action that writes to your tenant lives in the audit log at `/admin/audit-log`. Filter by actor, by action type, by time range.

---

## Access

`/admin/analytics`, `/admin/search-analytics`, and `/admin/audit-log` require Tenant Admin role or higher. The Analytics tab on Branding requires Tenant Admin role or higher.